Paysbas

Paysbas is a modular, blockish display typeface designed by Ramiro Espinoza and inspired by the lettering used to identify the Dutch Pavilion at the 1925 Exposition internationale des arts décoratifs et industriels modernes in Paris. Created at a time when architecture, graphic design, and applied arts were closely connected, the original letters reflect the Netherlands’ contribution to early modern design through a rational, structural, and clearly constructed approach to form.
Espinoza examined the proportions and modular logic of this historical lettering and translated its underlying principles into a contemporary digital typeface. Rather than reproducing the shapes literally, he refined the geometry, corrected inconsistencies, and expanded the character set to support present-day typographic use. The resulting font preserves the architectural clarity of its source while offering consistency and versatility.
With its solid construction and direct visual language, Paysbas is well suited for posters, editorial design, signage, branding, exhibitions, gaming applications, and digital media. It provides designers with a typeface that connects interwar ideas of functional modernity to contemporary graphic practice, offering a clear and historically informed typographic voice.