Pawla

Pawla is a compressed, ultra-thin display typeface designed by Ramiro Espinoza and inspired by the Deco-style lettering found on the façade of a former pharmacy in Hilversum, the Netherlands. The original sign features unusually narrow proportions combined with delicate linear construction, creating a refined balance between elegance and functionality. A distinctive characteristic of the design is its use of  lenticular shapes in place of conventional circular forms for rounded glyphs, giving the typeface a sharp and highly recognizable rhythm.
Espinoza studied the structural logic of the original lettering work and translated these qualities into a contemporary digital typeface. Rather than reproducing the source literally, he refined the spacing, standardized the construction, and expanded the character set to support present-day typographic use, while preserving the lightness and pronounced vertical emphasis of the original forms.
With its compressed structure and Deco character, Pawla is well suited for fashion branding, cosmetics packaging, editorial headlines, posters, signage, websites, and cultural projects that benefit from a sophicticated typographic voice. Rooted in early twentieth-century commercial lettering, the typeface brings a subtle architectural elegance into contemporary graphic design.