Brutal Types in Conversation with The Brand Identity

Brutal Types in Conversation with The Brand Identity
October 15, 2025

We’re thrilled to share that Brutal Types has been interviewed by The Brand Identity! In this feature, we discuss the ideas and research behind our ongoing project to uncover and revive Europe’s forgotten interwar letterforms. The conversation explores our fascination with vernacular design, the process of translating architectural and sculptural lettering into digital type, and the collaborative work that drives Brutal Types forward.

From Amsterdam School carvings to obscure modernist signage, we talk about how these overlooked fragments of visual culture continue to inspire new typefaces—and how they connect the past to contemporary design practice.

Read the full interview here: Unearthing Europe’s Forgotten Interwar Letterforms with Brutal Types